Piatto Rustico
Piatto Rustico is my creation inspired by an Italian restaurant visual brand identity design brief. I strived for an authentic Tuscan atmosphere, blending refinement and comfort in the brand identity. My design highlights reliability and tradition, with a special focus on the picturesque Tuscan landscape and architecture. Through colors reminiscent of Italy’s vintage buildings and rich Tuscan wine hues, we aimed to convey a sense of heritage and warmth.
A splash page showing restaurant cuiside and an overlay over the principal brand package
The principal wordmark
An alternate brand asset
Pizza box mockup
Wine bottle mockup
Packaging mockup featuring a Piatto Rustico brand pattern
Packaging concept with the logomark over the principal wordmark
A concept menu cover
Branding Package mocked up on a vintage sign
Outdoor menu A sign
My initial ideation and sketch phase
My initial moodboard for the brand