Rook and Roll
Rook and Roll is a conceptual project tailored for a board game emporium, The brand's visual identity integrates a blackletter font embellished with chess rook motifs to enhance the dark medieval vibe. Leveraging the dual symbolism, I implemented the rook bird as an additional brand element, adding depth and versatility to the overall design scheme. Deliverables included alternative brand assets, brand patterns, packaging, and apparel design.
Rook and Roll Principal Branding mocked up as a window decal
Rook and Roll Principal Branding
Rook and Roll alternate brand assets
Rook and Roll packaging
Rook and Roll Apparel
Rook and Roll pattern
Rook and Roll merch tags with alternate brand assets