Unity Pointe Regional Bank
Unity Pointe is a fictional bank inspired by a regional financial institution where I previously provided Spanish bilingual support at the help desk. Although I had tried to secure permission for conducting a UX case study on their online banking services, it was not granted. Therefore, I have chosen to utilize this bank as an alternative. The bank's brand emphasizes approachability, communal connection, and a shared sense of mission.
A window decal mockup of the principal branding package
The branding package applied to a debit card design
The principal branding package ove the logomark
The Unity Pointe Wordmark
The Unity Pointe Logomark
The landing page UI of the Unity Bank mobile app
Unity Pointe's Brand Statement
Unity Pointe's Brand Personality Markers
Unity Pointe's Brand Colors
An isometric vector illustration created for the Unity Pointe mobile app
Another isometric vector illustration created for the Unity Pointe mobile app
Our notes from a brainstorming session while developing the Unity Pointe brand logo and wordmark