Beanstalk Roasters

For my hypothetical coffee shop branding project developed during my Google UX professional certificate program, I crafted various key elements. These encompassed a distinct wordmark, logomark, imagery, icon set, and a comprehensive style guide. Within this guide, I outlined precise color schemes, typography rules, logo applications, diverse user personas, and an insightful brand mission statement.

The core aim of this brand initiative is to establish a welcoming space that fosters creativity, encourages in-depth learning, showcases local artistry, and serves exceptional coffee. Central to the brand’s ethos are values such as social consciousness, advocacy for positive change, promotion of artistic endeavors, and the cultivation of meaningful connections among individuals.